Consulting with Purpose
Experience. Discipline. Emotional intelligence. A passion for marketing, communications, and growing businesses. As a marketing professional with 30+ years experience in firms ranging in size from owner-operated to the Fortune 500, I bring significant management skills in the food, beverage, and pharmaceutical consumer product arenas. Whether you need assistance with marketing, communications, strategy development, advertising or promotions, I would relish the opportunity to work with you to grow your business.
Consulting Services
Strategy
Whether planning a product launch, service enhancement, a foray into a new market segment, or a wholesale launch of a new business, I can help you fulfill your goals. What are your products' or services' unique benefits? Who is the target audience? In what channels should you be selling? I can help you address these key questions to maximize success.
Change Management & Communications
Organizations that grow must, by definition, embrace change. But change is often resisted or not understood. Effective communication of the what, why and how to all stake-holders is a key component to effectively and efficiently managing change in an organization. Let me help you tell your story, and build enthusiasm around your organization's future.
Social & Promotions
Facebook, Instagram, Twitter, influencers, traditional media, direct mail, email... Who is your target audience, and what is the best way to reach them? Are you selling B2B or B2C? Working within your budget, let’s put together a plan to create awareness of your products and services, and drive demand and sales.
User Adoption
You have a new product, service, delivery method, or approach to doing business. But doing things the old way is safe and easy. Let’s get everyone on board with the new vision. Communicate the case for change, then translate that into reality: what does the change mean for people? Articulate behaviors and actions to move the organization toward the desired future state. Ensure the change is sustainable, and the benefits realized.